By Ann Smarty, Paper.li blog
Online marketing is facing yet another massive evolution, where the rules of engagement are starting to change. This happens every couple of years, as customers demand something new, and companies are scrambling to adjust their brand’s tactics accordingly.
New technology is often a driving force behind such changes, and this time is no exception. The ever expanding reach of mobile ecommerce is now moving to other devices to a greater degree, like gaming consoles, smart TVs, and even refrigerators. Artificial intelligence is becoming a real, usable thing. The way we promote has to grow with it, or our brands will suffer.