By Chloe Anagnos, FEE
TikTok, the Chinese video-sharing social network that was nearly banned by President Donald Trump, became a hot sensation in the summer of 2020 during the dog days of the pandemic.
With lockdowns disrupting lives all around the globe, many of us first heard of the app after a series of “nurses of TikTok” shared their intricate dance moves while patiently waiting for COVID-19 patients to flood emergency rooms. But after lockdowns had made irreparable damage, destroying small businesses across the nation and leaving countless children mentally unstable after being locked up in their homes through the school year, those who were either sent home indefinitely or forced online found a new use for the video-sharing platform.
Cooks, bartenders, comedians, and small business owners were some of the many savvy entrepreneurs who quickly found an audience. Likewise, top brands discovered they could tap into an entirely new audience through the fast-paced video-sharing platform.